These days Gio Goi still has it's finger on the fashion pulse with Pete Doherty, Mike Skinner, Tom Meighan (Kasabian), Amy Winehouse and The Arctic Monkeys all wearing Gio Goi.
Winners of this years Drapers Record 'Fashion Brand of The Year' Award and cited as an inspiration by Vivienne Westwood, Gio Goi continues it's rise to the top of british streetwear fashion.